A SIP trunk connects your business to a PSTN via IP/broadband. It’s often sold as an alternative to ISDN. It has also become the standard medium over which to deliver VoIP services. There are many benefits associated with SIP trunk connections for businesses, including great reliability, network resilience, long-term scalability, and flexibility when it comes to your business’ communications strategy. While there are many key benefits of this technology, these are the biggest ones for your business. 

It’s Highly Flexible and Scalable

SIP trunking can benefit businesses of any size through its ability to offer greater flexibility. In addition, as a business grows, it can easily be scaled up and down as needed. This is perfect for companies that experience periods where their growth spikes and then plateaus, potentially decreasing over time before going up again. The unpredictable nature of the business world means that SIP trunking is an ideal solution when it comes to looking for maximum efficiency regardless of operating conditions. You can add extra trunks if you need to at any time, allowing for you to meet increased or decreased call volume as needed while minimizing operating costs.

Greater Versatility

If you’re a business which is moving to a new location and wants to maintain the same system and numbering structure, SIP trunking offers a great way to go about doing it. It manipulates outbound numbers, allowing for instances such as when you’re located in one city and need the calls to appear as if they originate from another. Additionally, you’ll be able to have mobile devices make calls as a particular number regardless of actual location.

Greater Cost Savings

IP connections are more affordable than ISDN lines when it comes to rental-related costs. Sometimes, SIP trunking can allow for free landline calls, as well as lower-priced mobile calls and savings on international calls. There are also no hidden costs, so you can invest in SIP trunking with greater peace of mind. Just be sure to consider the level of service quality and customer support you receive for what you do pay.

SIP Trunking is Highly Secure

A professionally configured SIP channel offers an opportunity to bolster your security and maintain control of your network. There have been concerns about SIP opening potential for fraud and other problems, but this is limited only to channels that aren’t properly configured for your business in particular. In fact, if anything, your connections will be far more secure than they were before switching over to SIP. This is because the technology allows for your business to handle its own connectivity through dedicated firewalls, maintained by SIP channel caretakers or your IT division.

Greater Resilience

In any business, it’s a good idea to be prepared for anything to happen. Whether it’s a network outage, an earthquake or otherwise, you’ll be thankful to have a dependable, resilient way of recovering. This is where SIP trunking comes in and can play an integral role in protecting your business. With it, you can divert fixed lines wherever necessary, no matter the location. You’ll also avoid expensive call forwarding costs, and simultaneous diversion during regular business operations is made possible. This way, in the face of a disaster or crisis, your business can continue to operate as well as it did before. In a world where you sometimes need to wait up to 24 hours for call diversions to be activated, SIPs are the best and most proactive workaround.

Ideal for Unified Communications (UC) Strategies

For those who wish to combine their everyday telephony into one cohesive process along with other various communications needs, SIP trunking will work just fine as a solution. This is because it enables for users to control unique IDs or multiple numbers, regardless of the network they’re connected to or even the device being used. SIP lets devices directly communicate through the public system, and it also enables for more devices to easily be integrated with your network. The same principle applies to user resources. Above all else, it’s the perfect way to migrating to cloud-based architecture, which often goes hand-in-hand with most UC strategies.

It’s Designed to Help Rationalize Multi-Site Connections

Operating at multiple locations typically involves implementing ISDN connections to an individual PBX, located at each site. SIP makes this easier to rationalize by reducing the number of needed connections for the same performance. In turn, this also helps to reduce costs associated with maintaining these connections, and charges are effectively minimized to merely the IP connection and handset/endpoint-related expenses per site.

DirectNet SIP trunking services are available for those seeking a highly dependable, resilient communications network solution to maximize the efficiencies of existing business operations. Contact us today to improve productivity and enhance your company’s growth potential.